Proof Market

How did you test the market? What specific market are you targeting? We didn’t test a whole lot. Twitter and Facebook were the testing grounds for getting the word out about our Wood Sunglasses.

We target unique botiques(streetwear) and (core shops surf, skate, snowboard, ski) as well as eco/green shops. We get a lot of other interest outside of those targets as well.

How are you targeting this market? I have seen a couple of partnered Wooden Sunglasses giveaways? Are these successful? Collabos, giveaways, events, having some pros who ride for us, we do trade shows.

Proof athletes/ how will your Team get the word out? Proof is the only wood company with a team, does it make Proof more legit?